Analytic Display
Magnify is used by a number of customers to display data such as model results or scores generated by analytics efforts or programs. Magnify can be used to display the propsensity score for a product at the block group level. For example, a client is able to best manage relationships with retail dealers and aid in their location of new stores based on areas with the highest concentration of households with a high propensity for purchasing their products. This is a valuable tool for any franchisor, dealer network, or field office organization searching for tools and data to better guide field marketing and sales efforts.
