Magnify leverages premier demographic data from Pitney Bowes Software, new and improved features and functionality, and the power and familiarity of Google Maps®. This solution includes Pitney Bowes GroundView™ data for U.S. and Canada, and new options for premier household-based demographics and segmentation. New Magnify features include a Web 2.0 map experience, significant improvement in mapping performance, interactive thematic layers, point-and-click inspection, high quality Excel and PDF reports, and more.
Can Magnify be customized?
Yes. Gadberry offers several premium demographic add-ons to the Magnify solution, and can also quickly evaluate and implement customer-specific functionality. Recent implementations of Magnify for customers have included:
- The ability to display customer-generated scores and model results on Magnify maps
- The display of customer field sales data on Magnify maps to better direct sales and marketing efforts
What locations are currently available?
Will MicroBuild® U.S. block demographics be available in Magnify?
Yes. MicroBuild U.S. semi-annual demographics at Census block will be available as a Magnify add-on.
When will Census 2010 data be available in Magnify?
Census 2010 boundaries will be available in Magnify in 2012.
Which browsers will Magnify support?
Magnify will work in the most popular web browsers such as Mozilla Firefox, Apple Safari, Google Chrome and Internet Explorer (version 7 and later).
Will Magnify work on an Apple® iPad®?
Magnify is designed to support browsers, not specific devices. Magnify will work on an iPad with the Apple Safari v5 browser. The Plus and Analyst Packages of Magnify include the ability to leverage the iPad's GPS capabilities to follow your location as you travel through your market and trade areas so you can always see your trade areas in relation to your current physical location.
How often is Google Maps data updated in Magnify?
Does Magnify require enabling of Java script?
Yes, Magnify is a Java-enabled web service.