Field Sales Support
Magnify is used by a number of customers in support of field sales and marketing operations. As a web-based, mobile-enabled, data-rich application, corporate research, operations, sales and marketing leadership and analysts can enable field staff with common data sets, thematics and reports.
In the example below a client in the healthcare field is using Magnify to display data regarding the presence of target customers within a given sales territory, their penetration of the target account, and the overall ethnicity of nearby block groups and households - all for the purpose of selling additional insurance plans targeted for specific groups. Using Magnify this client is able to better direct and discuss the efforts of their field sales personnel to those accounts with the greatest need for their services.